(d)innovation 2017


Transforming Design for Entrepreneurship

04.03.17  College of Design,  181  (next to main atrium)

Panel 1 presentations and issue discussion 9:00 am – 12:20pm

Lunch break  12:20 – 1:45

Panel 2  1:45 –  5:00

Public reception 5:00 – 6:00

This symposium and workshop brings together interdisciplinary
experts who have woven together aspects of design and
entrepreneurship in transformative ways. The presenters each will
discuss ways to synthesize dynamic projects, enterprises and
careers. We will also speculate on how we can reframe design and
entrepreneurship to address complex societal challenges.
(d) innovation includes panels and a workshop component of rapid
discussion and energetic exploratory sessions with our diverse group
of guest speakers. (d)innovation is an initial step to building a vibrant
network of resources for engaging design and entrepreneurship.

Panel 1

Mahesh Daas Dean, School of Architecture, Design & Planning, KU, Lawrence, KS
Dr. Craig Watters Executive Director, Riata Center for Entrepreneurship at OSU, Stillwater, OK
Dr. Geoff Marietta Executive Director, Pine Mountain Settlement School, Pine Mountain, KY
Dr. Howard Vanauken Kingland Professor of Entrepreneurship, ISU, Ames, IA

Panel 2

Namakau Muyangana CEO, Nas Industries, Livingstone, Zambia
Adrienne Gentry Principal, Gentry Interiors, Chicago, IL
James Spiller Design and Development Manager, Blackbird Investments, Des Moines, IA
Lindsay Nissen Co-Founder and Co-Owner, Reliable Street, Ames, IA

04.04.17  College of Business

Faculty round table – 9:30am – 10:30am   led by Management Department Chair – Pol Herrmann

6:40pm – 10:00pm    (d) innovation guests Strategic Management of Innovation final presentation night


(d) innovation – Purpose

A fundamental question for all participants is how design can generate new opportunities. We seek to build more connections outside of design fields, but also to continue to explore just what, why and how design is operating in the world. For students, we hope to provide a higher sense of purpose for their work and identify opportunities for them to impact their communities. These presentations and discussions will give them a better sense of what their career paths might look like as interdisciplinary designers, design entrepreneurs, or in whichever professional niche they create for themselves to have the best chance to make a difference in the world.

We do not want to skip over the basic questions, such as what is the relationship between design and entrepreneurship? How do they fit together, or not? Both the terms “design” and “entrepreneurship” are expansive, and can encompass many things. One challenge in design is that we often find ourselves unable to communicate effectively with non-designers, because our language is limited in the sense that it is internal and specialized. One goal of the symposium is to talk about how we as designers can better define some of the fundamental aspects of our terminology for others. We don’t want to just talk past each other, which can happen even when we agree or share interests. We want to start building this better relationship by talking across design disciplines and including voices and ideas from experts in entrepreneurship who may not themselves be trained as designers. We have wide range of speakers with many experiences, so we will be talking about this both locally in Iowa, as well as in other parts of the country and the world. We hope to generate some new insights and challenge basic assumptions that may be holding us back from productive collaboration.

Our speakers  provide a broad range of perspectives, while also bringing out some shared underlying themes that can emerge even though their own experiences may seem very diverse. Our guest are from professional practice and academia. We included people who are typically considered part of business, part of design, or perhaps truly working between disciplines. All of them have a meaningful and compelling connection to entrepreneurship and a desire to bring perspectives from design to the broader conversation.

This is the first symposium organized by the Interdisciplinary Design Program. For the last two years, the program has brought a Designer-in-Residence to the college. It is funded by the Interdisciplinary Design Program, the College of Design Lectures and Exhibitions Committee, and the College of Design. The event is open and free to the campus community and the public, although seating is limited.

Our target audience is students, faculty, staff, and members of the Ames community. We encourage people from outside of the College of Design departments to join us. We are especially interested to welcome students and faculty affiliated with the campus-wide Entrepreneurial Studies minor and the new College of Business Entrepreneurship major.